01In the fog
“My offer is good, but customers don’t find it.”
Costs youCustomers who go to the competition
Google Ads agency for predictable new customers
When someone searches Google for your service, they should find you instead of your competitors.Your customers search on Google.And end up with you.
With Google Ads, we put your business front and center precisely when potential customers are already searching for what you offer.In 30 minutes we show you how many customers you are losing to competitors right now and whether Google Ads pays off for your offer. Free and without obligation.
Satisfaction guarantee
Hey, we’re Stefan and Vanessa, your specialists in winning new customers with Google Ads.
- Ad budget
- €1M+
- managed for our clients every month
- New customers
- +379%
- more new customer inquiries after 6 months
- Cost per new customer
- −58%
- less budget for every inquiry won
- Status
- Google Partner
- certified in Google Ads
Averages from accounts we manage. We analyse what is possible for you and your offer in the free potential analysis.
Do these challenges sound familiar?
02At the wind’s mercy
“New customers mostly come through referrals.”
Costs youEmpty weeks in quiet months
03Risk without numbers
“I want to grow, but not burn money.”
Costs youGrowth that doesn’t pay off
04Without a compass
“I run ads, but I don’t know what they bring in.”
Costs youBudget without control or plan
The good news
The problem is not your offer.
It’s your missing
profitable visibility at the right moment.
We make your business the lighthouse for customers who are searching for exactly your offer.
Free potential analysisVisiblePredictableProfitableMeasurable
What this means
Profitable visibility means: your ad appears when customers decide.
First, customers notice they need something. Then they search Google for solutions and compare providers. They only send an inquiry at the end.
Many providers pay for clicks in every phase. You only pay for clicks from searches with purchase intent.
The VANDS MEDIA method
How we light your beacon: in three phases.
I Analyse · II Implement · III Optimise
NeedNeed · Interest · Comparison€Interest€Comparison€Purchase€€€New clientIAnalyseIIImplementIIIOptimise
The VANDS MEDIA method · in detail
FormCallAppointment
NeedNeed · Interest · ComparisonInterestComparisonDecision
Your market
“do I need this?”“how does it work?”“compare providers”“request a quote”
Search analysisWhich search leads to an inquiry.
Potential calculation · Example~2,400searches per monthmax. €60per inquiry~€1,500value per customer
Ads only for“request your service”
Landing page + trackingWe count every inquiry.
Weekly evaluationTerms without inquiries get paused.
Scale the budgetMore budget where inquiries are cheap.
ResultNew customer won.
01I · Analyse
Understand the audience
We analyse what your customers search for on Google: which terms, how often, in which phase. We also check which providers and portals run ads there today and what they promise.
What you getA list of search terms with search volume, sorted by purchase intent.
02I · Analyse
Calculate the potential
From search volume, click prices and the value of a customer we work out how many inquiries per month are realistic and what one may cost. If it doesn’t pay off, we say so.
What you getA potential calculation with budget, expected inquiries and cost per inquiry.
03II · Implement
Build the campaign
We set up your Google Ads account: campaign structure, keywords with purchase intent, ad copy, location and time targeting. Searches that only look for information are deliberately excluded.
What you getA ready account that only shows ads for searches with purchase intent.
04II · Implement
Landing page and tracking
We build a landing page that matches the ad and makes inquiring easy, and set up tracking: form, call and appointment booking count as an inquiry.
What you getA landing page plus tracking that assigns every inquiry to an ad.
05III · Optimise
Evaluate
Every week we check search terms, ads and cost per inquiry. We pause terms without inquiries and adjust bids and copy. You get a short report in plain language.
What you getMonthly report: budget, inquiries, cost per inquiry.
06III · Optimise
Scale
Once it works, we raise the budget step by step where inquiries are cheapest, test new search terms and match delivery to what you can handle.
What you getPredictable inquiries, as many as you can handle.
Result
Steady new customers.
After the launch you know every month what you spent, how many inquiries it produced and what one cost.
Free potential analysisWe work out your potential for free.
Exclusivity
One region. One spot.
Imagine your Google Ads agency also manages your strongest competitor. Same region. Same audience. Same search terms.
The consequenceThey all drive up each other’s click prices.Cost per click: €2.40
Whose interests come first then?
The consequenceYour agency hands customers to your competitors.
At VANDS MEDIA, that question does not arise. We work with only one business per industry and region. So you can be sure that we are not working for your direct competitors at the same time.
What you getWe never bid against you.
In your free potential analysis, we find out whether your spot is still available.
What you getYou take your competitors’ customers.
Your region
1
business. Yours.businesses, the same search terms
Our two quality promises
We believe in our work. And we prove it to you twice over.
We know what we deliver. That is why we work up front and do without long-term contracts. After all, we want you to work with us because you are convinced.
- Promise 01
14 days
We work up front.
We handle the first 14 days of managing your ads without an agency fee. You only invest your Google Ads budget.
- Promise 02
Monthly
You stay by choice.
Even after that, there is no long-term contract. Our work together can be cancelled monthly.
We invest first.
Agency fee for 14 days: €0
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Your investment: only your Google ad budget
You decide
Free potential analysis
Together from invisible to indispensable
In 30 minutes we look at your market together. Afterwards you know whether Google Ads pays off for your offer, and how many customers you are losing to competitors right now.
Free potential analysis
- 30 minutes
- Free
- No obligation
What you take away
- Search volume in your regionHow many people search for your offer and how much potential there is.
- Competitor checkWho is taking your customers today and how you gain a strategic advantage.
- Lost customersAn estimate of how many inquiries you miss every month.
- Budget and profitabilityWhich result you can expect at which budget.
What clients say about working with us
Satisfaction guarantee
„Diese Aufgaben an sie auszulagern, war rückblickend eine der besten Entscheidungen, die ich je im Ads Management getroffen habe. Vanessa hat es sogar geschafft, meinen Onlinekurs direkt zu bewerben, und wir haben direkt über die Anzeigen Verkäufe erzielt.“
About Vanessa
„Ich arbeite seit mehreren Jahren mit Vanessa im Bereich Google Ads zusammen und kann sie nur wärmstens empfehlen. Sie hat ein tiefes Verständnis für die Plattform und schafft es immer wieder, zielgerichtete und effiziente Kampagnen zu entwickeln. Besonders schätze ich ihre strukturierte Arbeitsweise und ihre schnelle Reaktionszeit, egal wie groß oder klein das Projekt ist.“
About Stefan
„Stefan hat uns von Anfang an bei dem großen Projekt Website-Relaunch begleitet und wir sind voll und ganz zufrieden. Er versteht sein Handwerk wie kein anderer und denkt dabei immer an Usability und unsere Ziele als Unternehmen. Es gibt praktisch nichts, was Stefan nicht erstellen kann – und zwar 1:1 so, wie wir es uns vorstellen.“
About Vanessa
„Frau Schütze überzeugt mit exzellentem Fachwissen, was alle Google Ads Produkte betrifft. Ihre langjährige Erfahrung als ehemalige Googlerin macht sich da besonders gut bemerkbar. Sie ist in der Lage, jedes Team in Sachen Analysen, Strategie, Anzeigen-Konzepte und Kampagnen-Bau tatkräftig zu unterstützen oder zu führen – für 5-, 6- und 7-stellige Etats, wie sie bewies.“
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About Vanessa
„Mit Vanessa haben wir die initiale Google Ads Kampagne für unseren Produkt-MVP aufgebaut. Ziemlich schnell haben wir tolle Erfolge gehabt. Sie hat immer die Mechanismen im Hintergrund erklärt und von ihren eigenen Erfahrungen berichtet. Man merkt sofort, dass sie weiß, was sie tut.“
About Stefan
„Bei der Zusammenarbeit mit Stefan konnte ich mich komplett auf ihn und seine Shopify-Expertise verlassen. Die Kommunikation lief sehr gut. Er hat seine eigenen Ideen mit eingebracht und die Erwartungen erfüllt.“
About Vanessa
„Zusammen mit ihr haben wir in den letzten 2 Jahren eine erfolgreiche SEO-Strategie aufgestellt, die ersten Social-Media-Kampagnen gestartet und unseren Google Ads Account optimiert. Vanessa ist super zuverlässig und leistet tolle Arbeit.“
About Vanessa
„Vanessa hat unseren Google SEA-Account hervorragend betreut. Sie war sympathisch, engagiert und hatte stets konstruktive Vorschläge, um unsere SEA-Performance nachhaltig zu verbessern.“
About Stefan
„Stefan hat mir bei einem kurzfristigen Problem geholfen. Er ist extrem kompetent, pragmatisch und schnell. Zudem bringt er selbst Ideen mit ein und übertrifft die Erwartungen. Ich kann ihn zu 100 % weiterempfehlen!“
About Vanessa
„Vanessa hat uns für einige Zeit als Google-seitige Account Managerin unterstützt. Ihre Beratung war immer zuverlässig, zielgerichtet, fachlich kompetent und hilfreich – auch bei dringenden Problemen mit kurzer Reaktionszeit.“
About Vanessa
„Ihre Kenntnisse bei Performance-Ads sowie ihre allgemeine fachliche Kompetenz im Online-Marketing sind schlicht herausragend. Selten einen so erfrischenden, verbindlichen und kommunikativ angenehmen Ansprechpartner gehabt.“
About Stefan
„Stefan lebt seinen Beruf und hat eine starke Kompetenz auf seinem Gebiet. Bei technischen Fragen hat er Eigeninitiative gezeigt und lösungsorientiert gearbeitet. Ich arbeite extrem gerne mit ihm zusammen.“
About Vanessa
„Vanessa hat uns stets zuverlässig dabei unterstützt, die Ziele unserer Kunden zu realisieren. Die Reaktionszeiten waren kurz und stets ergebnisorientiert. Ihre Fachexpertise spricht für sich!“
About Vanessa
„Beratung war jederzeit super, lösungsorientiert und individuell. Wir und unsere KPIs fühlten uns sehr wohl!“
About Stefan
„Stefan has consistently proven himself as a quick learner and a reliable team member. His meticulous attention to detail and organizational skills have ensured that our collaborative efforts are executed with precision.“
About Vanessa
„Sie hat unsere Kunden besonders durch ihre außergewöhnliche Leistungsbereitschaft überzeugt. Auf ihre absolut zuverlässige, sehr umsichtige und äußerst gewissenhafte Arbeitsweise ist auch in schwierigsten Situationen jederzeit Verlass.“
About Vanessa
„Thanks Vanessa for our new website – great job. Very proactive, very creative, very flexible … in a nutshell: very very.“
About Stefan
„Excellent co-creation process of a fully individualised website. Thanks for the very flexible, creative and solution-oriented way of working, Stefan!“
Questions and answers
What happens in the free potential analysis?
In 30 minutes, free and without obligation, we look at your market together. You find out how many people search for your offer, who is taking inquiries from you today and which result you can expect at which budget, plus an estimate of how many inquiries you miss every month.
How much ad budget do I need?
That depends on your market: on search volume, click prices and the value of a customer. In the free potential analysis you find out which result you can expect at which budget.
What if Google Ads doesn’t pay off for me?
Then we tell you. We work out your potential before we build a campaign.
What exactly do you do?
We analyse what your customers search for, work out your potential and set up your Google Ads account. We build a landing page that matches the ad and set up tracking. After that we check search terms, ads and cost per inquiry every week. Once it works, we raise the budget step by step where inquiries are cheapest.
How do I see what my ads bring in?
Form, call and appointment booking count as an inquiry, and tracking assigns every inquiry to an ad. Every month you get a short report in plain language: budget, inquiries and cost per inquiry.
Are you a certified Google Partner?
Yes, VANDS MEDIA is a certified Google Partner.
When we are not a good fit
Some businesses have already arrived. If everything here applies to you, yours is one of them, and we could show you little that is new.
You don’t need us if …
- Visibleyou rank at the top of Google whenever someone searches for your offer.
- Predictableyour calendar is full, even in months without referrals.
- Profitableyou know what a new customer may cost, and none costs you more.
- Measurableyou know for every search term how many inquiries it brings you.
Missing one of the four? Then a look at your market is worth it. If Google Ads doesn’t pay off for your offer, we’ll tell you.
Free potential analysis
- 30 minutes
- Free
- No obligation